Production partnership · London · 2026
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Commercial and organisational production
Commercial video production in Ireland.
Films for businesses and organisations, with a documentary eye for real people. Based in Kilkenny, serving the south east and nationwide.
Old Mill Pictures
We make clear, human films and videos that help organisations explain what they do, show the people behind the work and give audiences a reason to care.
Shane Hatton leads every production from the first conversation through delivery. Camera, sound and specialist crew are built around the brief, while responsibility for planning, filming, post-production, review, masters and backup stays clear throughout.
That can mean a corporate profile, a product demonstration, a customer or staff interview, or a public-information film. We begin with what your audience needs to understand, then choose the filming approach and delivery formats that suit the message.
Selected work
Selected commercial and organisational work.
“We have been working with Old Mill Pictures for several years now, working on brands such as SuperValu, Eddie Rocket's & Domino's Pizza. We have found the team to be easy to work with, reliable and the quality of the work is excellent.”
Project details
About this work.
Gleeson Truck Bodies (watch on Vimeo, opens in a new tab)
Promotional video for Gleeson Truck Bodies in Gortnahoe, Thurles, Co. Tipperary.
Watch the film on Vimeo (opens in a new tab)Dentaqua | Passionate about protecting people
Client-supplied description from 2020; product claims are reproduced as originally supplied
A product video showcasing Dentaqua’s Ecasol machine and foggers for use in dental practices, using a mixture of original product shots and stock footage.
Dentaqua is a water-based solution containing a combination of hypochlorous acid and short-lived reactive oxygen species. As a general-purpose disinfectant, it can be applied using spray bottles or a Dentaqua fogging system for rapid air and environmental disinfection. Safe and all-natural, Dentaqua is peer-reviewed and proven to be non-toxic to human epithelial cells.
Rushe’s SuperValu Killiney
Store owner, Shane Rushe and staff give a tour of the new and improved store at Rushe’s SuperValu Killiney.
Eddie Rocket’s Supplier Stories | Lakeland Dairies
Part of a series of supplier story videos for Eddie Rocket’s Ireland.
See more projects
Direct Blinds Cork
A promotional video made for Direct Blinds Cork.
Rushe’s SuperValu | Environmental Initiatives
Rushe’s SuperValu stores have been implementing some new initiatives to reduce their carbon footprint and become a more sustainable supermarket.
Rushe’s SuperValu Killiney | Social campaign
Store owner, Shane Rushe and staff give a tour of the new and improved store at Rushe’s SuperValu Killiney. This video is a compilation of multiple parts which were used for a social media campaign.
SuperValu - Delivered By Daisy
One in a series of short videos made for Rushe’s SuperValu Killiney and Dalkey. #DeliveredByDaisy
Eddie Rocket’s Bloggers Brunch
Eddie Rocket’s and Lucy Kennedy introduce the new Beyond Meat vegan burger to bloggers at Dundrum Shopping Center.
Rocket’s | Blogger Party
Rocket’s on the quays host a blogger party along with brand ambassador, Cassie Stokes from Virgin Media’s Xposé.
Eddie Rocket’s | Meal of the Day
How much would you expect to pay for this meal in a restaurant?
Lucy Kennedy interviews Santa in Eddie Rocket’s
Part of a series of videos featuring television’s Lucy Kennedy, Santa Claus and the Christmas burger from Eddie Rocket’s.
Eddie Rocket’s Instructional Videos
Part of a series of instructional staff training videos for Eddie Rocket’s.
Eddie Rocket’s (NI) Cinema Ad
Cinema Ad made for Eddie Rocket’s Northern Ireland.
Flash Harry’s 30 Second Promo 1
One of many short promos made for Flash Harry’s bar in Blackrock, Dublin.
Hannah & Alan | 25th April 2019
Highlights from Hannah and Alan’s wedding day in St. Mary’s Church, Drogheda and Darver Castle.
Production
Work carried through from start to finish.
Planning
Client contact, quotations, pre-production, scheduling and practical organisation.
Production
Direction and cinematography led by Shane, with additional camera, dedicated location sound, aerial work and specialist crew shaped around the brief.
Finishing and delivery
Editing, colour, audio, motion graphics, review copies, final masters and backup.
Planning your production
Before we start.
A few practical answers to help you shape the brief.
What should I include in a video production brief?
Tell us who the video is for, what it should communicate, where you plan to use it, any filming locations or contributors, and your budget and deadline. An early outline is enough to start a conversation; you do not need to arrive with a script.
Do you film outside Kilkenny?
Yes. Old Mill Pictures is based in Kilkenny and works across south-east Ireland, including Waterford, Wexford, Carlow and Tipperary, and nationwide. Location, travel and crew requirements are included in planning the production.
Can one shoot provide several versions of a video?
A production can be planned around a main film and shorter versions for different audiences or channels. Discuss website, presentation and social-media uses before filming so framing, interviews, duration and delivery formats can be included in the brief and quotation.
How is a production quoted?
The scope depends on the preparation, filming days, crew, locations, edit and number of deliverables. We discuss these with you before quoting. Sharing an available budget helps us propose a practical approach without promising a package that does not fit the work.
Start a project
Need a film or video with a real story at its centre?
Old Mill Pictures works with public bodies, charities, cultural organisations, companies and specialist businesses on complete commissioned productions.
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